Ivana Helsinki has been a favourite of mine for a while. I guess my interest began with her babushka prints about 4 years back and since then I’ve eagerly kept an eye out for new things. I think that Ivana Helsinki is one of the best Scandinavian examples of fashion and art mixing special details with raw materials in simple cuts.This new A/W collection is different from the former collection which paid strict attention to the prints. ‘Birdring’ as it is called features the model on a birdring throughout the look book photos. The prints are still there with different colourful birds, but overall the collection has a lot of knits and dresses.